company development history
2009
origin
Relying on Baotou—known as the “Capital of Rare Earths”—for its natural advantages in location, mineral resources, and science and technology, the company carried out joint R&D and testing together with the national-level affiliated “Rare Earth Research Institute.” It applies rare-earth permanent-magnet technology to address scaling problems in circulating-water systems.
2011
development
Baotou Xiurun Machinery Co., Ltd. was established.
The first-generation “Rare-Earth Permanent Magnet Descaling and Scale-Prevention System” was successfully manufactured and launched on the market.
Joint trials were conducted with district heating companies in and around Baotou.
The first-generation “Rare-Earth Permanent Magnet Descaling and Scale-Prevention System” was successfully manufactured and launched on the market.
Joint trials were conducted with district heating companies in and around Baotou.
2017
growth
The company planned to be renamed “Inner Mongolia Xiurun Technology Development Co., Ltd.”
The second-generation “Rare-Earth Permanent Magnet Descaling and Scale-Prevention System” officially debuted.
Meanwhile, the sales market gradually expanded.
The second-generation “Rare-Earth Permanent Magnet Descaling and Scale-Prevention System” officially debuted.
Meanwhile, the sales market gradually expanded.
2019
growth
Based on customer feedback and many years of real-world operating experience, the company developed the third-generation “Rare-Earth Permanent Magnet Descaling and Scale-Prevention System.”
In addition, the company organized and implemented a tiered agent/distributor sales policy.
This policy supports graded (multi-level) agent management and channel sales.
In addition, the company organized and implemented a tiered agent/distributor sales policy.
This policy supports graded (multi-level) agent management and channel sales.
2020
a way out
The equipment appearance was refined and upgraded, with a strong focus on aesthetics. The company placed great emphasis on after-sales service. Both market share and sales revenue doubled year by year, and cross-industry sales also began to emerge.
2021
goal
On the basis of maintaining the original functions, the system was upgraded with intelligent features and simpler, more user-friendly operation, enabling it to better adapt to a wide range of water qualities and circulating-water systems.
